Limited availability for freelance work in the next few months.

Hi, I'm Tajinder and I'm an Interaction Design Engineer working in London.

I've been a Developer for over 7 years and my background is in Maths and Computer Science. But I'm also artistic and I like sketching ideas.

I believe in using Design and Technology for delivering change and making things better for people.


What I do


Here is a selection of projects & experiments I've worked on. Some examples are password protected - please get in touch if you would like access.

Content publishing case study

This case study is based on a real-life enterprise client project that I worked on as part of a team of consultant developers. At the time I was studying a course in Interaction Design and I applied the techniques I was learning to my work.

View case study and prototype >

TaxiMax case study

While studying Interaction Design at the Open University in 2011, I worked on a project exercise which involved designing and evaluating a screen for taxi operator software.

View case study >

Profile management widgets

This project involved creating an HTML5 widget framework and API for embedding log-in, registration and account / profile management widgets into existing consumer websites, allowing aggregation of user marketing data.

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Designing for quantitative data

This is an article I have written that investigates how complex quantitative data systems can be more innovatively designed to yield better results for their users.

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Softwire website redesign

When Softwire sought to update their company website, I helped out by generating ideas and creating some visual prototypes. These were fed to the agency undertaking the redesign to help shape the design direction.

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Archive website redesign

Archive UK is an international charity that aims to improve health in vulnerable environments such as Haiti by designing innovative and sustainable safe housing.

In 2011 I helped out by redesigning their UK and global websites.

View site >

TajinderBirdi.com (version 1)

A short-lived first version of my portfolio, from 2011.

View site >

Educational CDs

This project involved creating Flash-based educational CDs to help students learn English. The CDs accompanied English textbooks.

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Sketching - chair project

For my A-Level Product Design final project, I designed a chair with a swinging seat to help people with back problems. Click to view the sketching process.

Read more >


A collection of my artwork -